Ada Improda is a legal expert in brand and design portfolio management, having served as the Head of Intellectual Property Office at Gruppo Teddy S.p.a. since 2004. They have been instrumental in creating the Intellectual Property Office to support various brands within the company, driving innovation in design and brand value across markets. Currently, Ada coordinates a team focused on digital innovation and sustainability within the organization. They have also contributed to sustainability training initiatives and have been recognized for their engaging presentations at seminars. Looking ahead, Ada aims to tackle the pressing challenges posed by ecological transition in both public and large enterprise sectors.
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