Todd Spessard

Wxia/watl Director Of Content

Todd Spessard is an experienced media and marketing professional currently serving as the WCNC News Director at TEGNA since March 2024. Previously, Todd held the position of Director of Marketing (Consulting) at ClearSight LASIK & 43Vision, achieving a 25% year-over-year growth in monthly lead-generated appointments through innovative marketing strategies. Todd's extensive background includes roles as Corporate VP of Content at Griffin Media, where innovative content strategies led to record revenue margins, and as KWTV News Director, where driven strategies elevated the station's ratings from #3 to #1. Todd has directed news operations at multiple organizations, including Imagicomm Communications, Nexstar Media Group, Inc., and Scripps News, enhancing viewership and local programming effectiveness across various platforms. Todd holds a BS in Political Science and a BJ in Broadcast from the University of Missouri-Columbia.

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