Michelle Smith

Michelle Smith is an accomplished digital marketing leader with over 18 years of experience driving growth for global organizations and consulting firms. They have held key roles at esteemed companies, including Fortive, where they managed global digital analytics and conversion rate optimization efforts, resulting in significant revenue generation. Currently, as the Sr. Integrated Marketing Manager at Tektronix, Michelle leads a high-performing team focused on digital marketing strategy and optimization. They hold an MBA from the Monterey Institute of International Studies and a Bachelor’s degree in Interdisciplinary Studies from the University of Washington.