Fredrik Popovic is an experienced analytics leader with a strong background in data-driven decision making. Currently serving as the Head of Data and Insights for B2C at Tele2 since June 2015, Fredrik has a proven track record in enhancing customer loyalty and optimizing value through advanced analytics and predictive AI across various telecommunications services. Prior to Tele2, Fredrik held several significant roles at EnterCard from June 2007 to June 2015, including Business Lead for Marketing Analytics and Nordic Head of ECM in Marketing Strategy & Analytics, where strategic initiatives were driven to enhance customer engagement and optimize marketing investments. Fredrik began a career in analytics as a consultant at Know IT SAS Software Solutions, working across several industries. Educational credentials include a Master’s degree in Statistics from Linköping University.
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