Javier Orellano is a seasoned professional in the fields of E-Commerce, Sales, and Marketing, currently serving at Movistar Argentina since March 2016. Orellano leads the transformation of the WhatsApp channel into a robust sales tool, creating personalized customer experiences. Responsibilities also include maximizing digital channel growth through effective lead management, optimizing conversion processes, and enhancing the overall customer experience. Previous roles at Telefónica Argentina involved overseeing customer service and sales operations, implementing strategies to meet commercial objectives, and developing customer retention policies. Orellano holds an MBA from Pontificia Universidad Católica Argentina, as well as degrees in Digital Marketing and Business Administration.
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