Sofie Selstad is an experienced product manager currently working at Telenor as Product Manager for Hardware Concepts in the Consumer Division since October 2025. Prior to Telenor, Sofie held various leadership roles at Gjensidige from August 2008 to July 2025, including Director of Product Management and Agile Transformation, where Sofie led strategic and operational product development, implemented agile methodologies, and significantly improved efficiency and customer value. As Director of E-commerce and Digital Services, Sofie established the company's first agile product teams and achieved notable growth in digital sales and self-service. Earlier experiences include a leadership role in online sales and marketing at DFDS, marketing campaigns at Fjord Line AS, and a sales and marketing coordinator position at Radisson Blu. Sofie holds a Bachelor’s degree in Marketing and Economics from the University of Inland Norway and has studied at both the Norwegian School of Economics and Aix-Marseille University.
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