Tellet: Qualitative research conducted by AI.

Tellet is the AI-moderated research platform for conducting qualitative studies at scale, giving researchers faster and more affordable access to real human insight for better business decisions.

Built for research agencies and insights teams, Tellet automates both the moderation and analysis of qualitative research, combining the depth of human understanding with the speed and efficiency of AI. It captures natural voice, video, and text responses and transforms them into themes, emotions, and recommendations – all within hours, not weeks.

Headquartered in Amsterdam, with offices in the UK and a global client base, Tellet is trusted by leading research agencies and enterprises worldwide. It powers AI-moderated qual at scale for Kantar, NielsenIQ, Ipsos, Vodafone, TUI, and AkzoNobel.

Key Features
AI-Moderated Interviews
Run hundreds of simultaneous interviews with a dynamic, context-aware AI moderator that probes deeper and adapts naturally.

Voice, Video & Text Capture
Collect authentic, expressive feedback that reveals emotion and motivation, not just opinion.

AI-Powered Analysis
Instantly extract key themes, patterns, and insights – no transcription, tagging, or manual coding required.

AI Search & Continuous Discovery
Revisit past interviews and ask new questions anytime to surface fresh insights as needs evolve.

Multi-Language Research
Conduct and analyse studies in over 50 languages with consistent quality and nuance.

Full Dashboard & Reporting
Track progress, summarise findings, and generate AI-ready reports for clients or internal use.

Secure & Compliant
GDPR-compliant, AES-256 encrypted, powered by Azure OpenAI, with ISO 27001 certification pending.

Scalable & Cost-Effective
Achieve the depth of qualitative research at the speed and cost of quantitative methods.

Use Cases
Customer Journey Mapping – Understand customer motivations and experiences across every touchpoint.
Concept & Creative Testing – Test ideas, campaigns, and prototypes quickly and at scale.
Usability Testing – Gather detailed user feedback through natural conversation.
Brand Perception – Explore how audiences perceive and connect with your brand.
CX & Product Research – Identify drivers of satisfaction, loyalty, and growth.
Why Tellet
Tellet combines the power of AI research with the nuance of qualitative insight – enabling teams to scale human understanding faster and more intelligently than ever before.

It’s how modern researchers run AI-moderated qual at scale, globally.

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Tellet

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Amsterdam Office

Greg Burke

Pim Verbij

Luc Maas

Fluer Kuijpers

Victoria Chapman

Neve Curtis

Slobodan Adamovic

Lily Cameron

Laura Genno

Artjom Dmitrijev

Kirill Kliavin

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