Yahaira Martínez is a digital leader with over 10 years of experience in content strategy, currently serving as the Head of Digital Content at TELMEX. Previously, they led communication strategies for Académica and managed digital communications for significant educational programs in Latin America. Yahaira has a strong focus on leveraging artificial intelligence tools to enhance SEO, digital conversion, and productivity, achieving notable growth in these areas. They hold a degree in Communication Sciences from Universidad Tecnológica de México and a specialty in Senior Marketing Management from Universidad del Valle de México.
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