Candice Sferco is currently the Product Principal for Enterprise Data Access and Connectivity products at Telstra, where they lead product management strategy and initiatives to enhance the fixed connectivity portfolio. Previously, Candice served as the Industry Lead for Defence & Public Sector within Telstra's Product & Technology function, driving digital transformation initiatives. They also held the role of B2B Sales Strategy and Performance Lead, focusing on aligning internal capabilities with strategic initiatives across multiple sectors. With over a decade of experience in event management and a strong background in marketing, Candice is passionate about creating memorable customer experiences and leveraging data-driven insights. They hold an Advanced Diploma in International Event Management and a Graduate Certificate in Business Administration.
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