Cindy Sim is a Senior Strategy Specialist at Telstra Enterprise, where they equip key decision makers with strategic and tactical market insights to support the organization's growth in the ICT services sector. With over 15 years of experience in the ICT market, Cindy has held various roles, including Consulting Manager at IDC Australia and Senior Advisor at IBM, focusing on market development and actionable insights. They have a strong background in brand awareness, market opportunity analysis, and customer profiling, complemented by a degree in Marketing and Asian Studies from Curtin University.
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