Jill Baker

Jill Baker is a seasoned professional in digital marketing and conversion strategies, currently serving as the Digital Intelligence Search & Conversion COE Lead at Telstra since July 2014. In this role, Jill leads a team focused on executing digital conversion initiatives aligned with the Digital Intelligence strategy, leveraging tools such as Adobe AEP and Salesforce Marketing Cloud. Previous positions at Telstra include Digital Intelligence Conversion COE Lead and Senior Specialist roles, where Jill was instrumental in developing personalization strategies and enhancing customer experiences across multiple channels. Jill's earlier career features roles such as Operations Manager at The Exchange Group and Customer Service Manager at A2K Technologies, along with various managerial positions at ADA CADPartners and other firms. Jill is pursuing a Bachelor of Business Marketing from Swinburne University of Technology and holds certifications in Frontline Management and Business, Fashion/Apparel Design.