Joanna Fraser is an experienced marketing professional with a strong background in customer journey design, marketing strategy, and team leadership, currently serving as a Senior Journey Specialist at Telstra since July 2014. Joanna has held various roles at Telstra, including responsibilities as an Agile Scrum Master and managing comprehensive marketing initiatives focused on customer growth, retention, and migration strategies. Prior to Telstra, Joanna held leadership positions at M2 Telecommunications and gotalk, overseeing business marketing functions and strategic planning across multiple brands. Joanna's educational credentials include multiple master's degrees in International Relations, Business, and Marketing from esteemed universities, alongside specialized training in design thinking.
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