Lauren D. is a seasoned professional with extensive experience in customer journey strategies and digital marketing. Currently a Senior Customer Journey Specialist at Telstra since May 2022, Lauren develops personalized loyalty and retention strategies driven by data-led marketing. Previously, as a Customer Experience, Personalisation & Optimisation Leader at Medibank, Lauren led lifecycle content strategies and communication programs. Additional roles include Digital Performance at Bupa, Head of Digital Marketing at My Pet Warehouse, and Digital Marketing Manager at Rail Plus, demonstrating a strong background in digital strategy and performance enhancement. Lauren's early career includes marketing positions in e-commerce and medical imaging, complemented by a Master’s in Management (Marketing) from the University of Melbourne and academic credentials in medical imaging and front-end development.
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