Matt Jeffries is currently the Digital Product Lead at Telstra, where they manage cross-functional teams for the AFL Live App, AFL Fantasy, and AFL Tipping. With a strong commitment to enhancing the fan experience, they have successfully launched the first official AFLW Fantasy competition. Previously, Matt held several roles at OMD Australia, where they led media advertising campaigns for major theatrical releases. Matt earned a Bachelor of Media Studies from La Trobe University.
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