Toby Li

Toby Li is a digital marketer with a strong passion for analytics-based conversion rate optimization (CRO) and customer journey optimization. They have held various roles across multiple organizations, including as a Senior Digital Journeys Specialist at Telstra since 2019, where they execute data-driven product launches and campaigns. Previously, Toby has contributed as an Assistant Marketing Manager at American Express, a Digital Conversions and Web Manager at NobleOak Life Limited, and a Media Analyst at MEC, among other positions. Their expertise spans digital campaign management, A/B/MV testing, and performance optimization, leveraging analytics to enhance user experience and drive business outcomes.