Connor W.

Connor W. is a digital marketing professional with over five years of experience specializing in lifecycle marketing, segmentation, and channel strategy. They have led enterprise-level email marketing programs at TELUS Digital, focusing on HTML coding, A/B testing, and data-informed segmentation, while prioritizing quality assurance and education in marketing technology. Prior to this role, Connor served as an Associate Growth Manager at WillowTree and held positions at Merkle and other companies, where they contributed to optimizing marketing campaigns and driving ROI. They earned a Bachelor of Business Administration in Marketing from Appalachian State University.