Samuel Lei is a seasoned professional currently serving as a Senior Strategy Manager at TELUS Digital, focusing on Strategy & Planning and CX Strategic Operations & Enablement. Previously, they held various roles at TELUS, including Strategy Manager and Senior Performance Analyst, and also gained experience at Rogers Communications as an Analyst in Audience Insights and Data Visualization. Samuel co-authored a research paper during their time at the University of Guelph, where they conducted a Netnographic analysis of consumer behavior. They are currently pursuing a Diploma in Social Service Workers and an Honors Bachelor of Applied Science in Family Community Social Services, in addition to a Master of Management Analytics from Smith School of Business at Queen's University.
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