Susannah Derr

Susannah Derr is an experienced analytics professional with a robust background in designing and implementing data strategies across various industries. Currently serving as an Analytics Manager at TELUS Digital, Susannah has played pivotal roles at WillowTree, where responsibilities included crafting A/B testing roadmaps and translating complex data insights for executive stakeholders. Previous experience includes senior positions at CIMA Consulting, where CRM infrastructure was developed for non-profits, and Analytic Partners, where marketing mix models were utilized for major CPG clients. Susannah began a career with an analytical focus at 84.51, analyzing loyalty data to identify customer behaviors. Academic credentials include a B.S. Ed in Kinesiology from the University of Virginia and a Master's of Commerce in Business Analytics from the McIntire School of Commerce.