Ayda Yorukoglu is a seasoned professional specializing in digital and omnichannel transformation, with a focus on personalized customer engagement and growth marketing. Currently, as the Director of Communications and Personalization at TELUS, Ayda leads the enterprise-wide strategy for 1:1 customer communications and enhances customer experiences through innovative technologies. Previously, Ayda held significant roles at TD and Vodafone, where they drove digital strategies and managed cross-functional teams in delivering personalized customer journeys. Ayda started their career as a business analyst at Accenture, specializing in digital transformation and operational efficiency initiatives. They hold a Bachelor's degree in Industrial Engineering from Bilkent University.
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