Dave Lafferty

Dave Lafferty is a Strategic Deal Architect specializing in digital content acquisition. Currently, they lead content acquisition and partnerships at TELUS, where they focus on building a portfolio roadmap and securing successful deals. Previously, Dave held roles as a Sales Analyst and Product Manager at Inscape, and as an Assortment Planning Analyst at Canadian Tire Corporation. They also served as President of the University of Guelph Economics & Finance Association. Dave holds an MBA from the Lazaridis School of Business & Economics and a Bachelor of Commerce from the University of Guelph.