Jim Itsou

Jim Itsou is a consumer-centric leader specializing in growth marketing, strategy, and product launches, with extensive experience in banking, telecommunications, and professional services. They served as Director of Segment Marketing at CIBC from 2016 to 2020 and held several key marketing roles at companies such as Wolters Kluwer, Tangerine, and Bell, where they developed innovative programs to enhance brand awareness and drive business growth. Currently, Jim leads retention strategies as a Senior Market Manager at TELUS while pursuing a Bachelor of Commerce at Toronto Metropolitan University and various marketing certifications. Committed to cross-functional collaboration, they focus on continuous improvement to achieve organizational objectives.