Lisha Xu is a seasoned professional with extensive experience in product management and service design, primarily at TELUS since August 2017. Currently serving as Manager of the My TELUS B2B Wireless portfolio, Lisha leads a diverse digital product team. Previously, as Sr. Product Manager, responsibilities included guiding the vision and roadmap for the My TELUS customer journey, and Lisha has also contributed as Sr. Service Designer and Design Specialist, focusing on enhancing digital experiences and utilizing design thinking methodologies. Earlier roles include Business Design Summer Associate at DesignWorks and Principal at Impact Consulting Group Rotman, where Lisha managed various strategic projects. Lisha holds an MBA from the Rotman School of Management and a BA in Economics and Urban Studies from the University of Toronto.
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