Mitchell Yapp

Mitchell Yapp is a seasoned professional in growth marketing and e-commerce, currently serving as the Director of Growth at TELUS since April 2025. Previously, Yapp held the same position at Loblaw Digital from 2021 to April 2025. Yapp's expertise includes roles such as Director of Media & Analytics and Senior Marketing Manager at Joe Fresh, where data-driven strategies were implemented to enhance retail marketing integration. Starting a career at MERRITHEW™ as Global E-Commerce Manager, Yapp focused on expanding digital marketing initiatives and e-commerce growth while overseeing substantial projects in data analytics and user experience. With a background in fashion styling and business development, Yapp's diverse experience is complemented by a B.Comm in Finance & Economics from the University of British Columbia and a diploma in Retail Buying & Product Development from George Brown College.