Samantha Simpson is a Senior Strategy Manager and MBA candidate who currently leads projects related to margin increase initiatives. They have prior experience as a Marketing Manager at TELUS, as well as in various marketing and research roles, including an undergraduate research fellowship at Bader College. A psychology graduate, Samantha combines analytical skills with creative problem-solving, and they are actively involved in the TEDx community, working to share impactful ideas. Currently pursuing a Bachelor of Science in Psychology and an MBA at Schulich School of Business, Samantha is dedicated to embracing diversity and innovation in marketing.
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