Tara Armstrong

Tara Armstrong is an experienced professional in brand and marketing strategy insights, currently serving as Team Lead at TELUS since November 2015, overseeing a team of researchers focusing on various aspects such as brand health, marketing strategy, and customer journey measurement. Prior roles at TELUS include Senior Manager of Consumer Insights and Mobility Consumer Insights Manager, where responsibilities included marketing communications research and corporate social responsibility studies. Prior to TELUS, Tara worked as a Research Consultant at GfK, providing strategic innovation consulting for major CPG companies, and as a Research Manager at Ipsos, specializing in brand and advertising research. Tara holds a Master of Arts and an Honours BA in Political Science from Wilfrid Laurier University.