Lei Jin is a trilingual cross-border e-commerce expert with over five years of experience in brand development, digital marketing, and international business between Europe and China. Currently serving as a Business Development Manager at Temu, they focus on developing partnerships and strategies to enhance market positioning. Previously, Jin worked as an International Brand Coordinator for L'Oréal at Publicis Conseil, and held various roles where they managed affiliate marketing partnerships and brand localization strategies across different platforms. Lei holds a Bachelor's degree in Advertising from Shanghai Normal University and multiple advanced degrees in Luxury brand communication and management.
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