Nothing brings India together quite like a good match on TV. But if there’s one thing more exciting than cheering for your team, it’s getting out there and playing for yourself. And who knows this better than Sachin Tendulkar, who owes everything he is to sports. 

So, after years of being out on the field, Sachin decided to step into the role of co-founder at TEN x YOU - a sportswear brand that’s on a mission to introduce everyone to the joy of play. Because we believe play is a wonderful way to tap into your happy hormones and be your best self - both physically and mentally. In this role, Sachin’s given himself the KR of transforming India from a sport-loving nation to a sport-playing nation. And we’re here for it! 

We’ve married Sachin’s years of experience on the field with his passion for sports to create high quality footwear, apparel, equipment, gear and accessories. Watch this space for updates once we go live. 

TEN x YOU is backed by notable investors like Peak XV Partners and Whiteboard Capital. 

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TEN x YOU

TEN x YOU's headquarters in Bengaluru, India

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