Cate Li

Game Product Management (Publishing and Revenue Strategy)

Cate Li is a Game Product Manager with over 7 years of experience in the gaming industry, specializing in publishing and revenue strategy, user growth, and strategic partnerships. Currently, they lead operations for Teamfight Tactics (TFT) at Tencent, overseeing revenue and user KPIs while driving monetization strategies. Cate played a crucial role in the successful mobile launch of "Fight for the Golden Spatula," which achieved a Top 3 iOS grossing ranking in China. Additionally, they have experience in IP strategy for League of Legends and contributed to Call of Duty Mobile, enhancing brand reputation and user engagement. Cate also co-founded a children's art training institution and began their career as a child actor and TV host in Guangdong.

Location

Shenzhen, China

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