Che Chou

Che Chou is a seasoned marketing professional with extensive experience in the gaming industry. Currently serving as the Senior Global Brand & Marketing Lead at Tencent since September 2024, Che Chou leads global brand marketing strategy for Tencent Gaming’s publishing team. Prior roles include Head of Brand Center for Global Publishing at NetEase Games, overseeing brand strategies for AAA titles, and Senior Director of Integrated Marketing & Global Esports at Ubisoft. Che Chou's notable experience also includes serving as Global Director for the Hearthstone franchise at Blizzard Entertainment and as Halo Brand & Community Director at 343 Industries, where significant contributions were made to community engagement and esports initiatives. Educational background includes a Bachelor's Degree in English from San José State University.