Helen U

Helen U is the Head of Growth and Strategic Partnerships at Tencent, where they oversee business growth and performance marketing for GameLoop and Tencent PC Appstores. They also serve as a Greater Bay Area Career Coach, providing career guidance for students from Hong Kong and Macau. Previously, Helen held senior marketing roles at Amazon and Alibaba Group, focusing on digital marketing strategies and partnerships. With an educational background that includes an MBA from EADA Business School and other advanced qualifications, Helen combines expertise in marketing and psychology to drive success in competitive markets.