Houfer C. is currently the Head of Strategy at Tencent Advertising and Marketing Services, directing end-to-end advertisement expertise and commercialization efforts on a super-app with over 1 billion daily active users. From 2018 to 2022, Houfer served as the Senior Director of Smart Retail at Tencent Cloud, leading digital transformation initiatives for retailers and brands across various sectors. Prior to this, Houfer was an Engagement Manager at McKinsey & Company, focusing on sales and marketing strategies in the Internet and technology domains. Houfer holds an MBA from the Wharton School of the University of Pennsylvania and a BBA from National Taiwan University, and is pursuing a dual bachelor’s degree at Stockholm University.
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