Melody Chen is a Senior Manager at Tencent, specializing in Consumer Insights and Market Research. With a Master of Science in Marketing Analytics from The University of Texas at Dallas, Melody has professional experience in the Game, IT, and Entertainment industries. Previously, they worked as a Social Media and Data Analyst at CyberGroup Inc. and as an Event Planner at Roche, where they demonstrated skills in market research, data analysis, and strategic event planning.