Mengdi Yu is an experienced Brand Manager at Tencent since May 2018, overseeing the brand for FIFA Online 4 and FIFA 足球世界. Additionally, Mengdi has served as an Assistant Brand Manager at Danone Waters since May 2015, leading initiatives such as the 2017 Mizone Netgaming Project and the Mi-Pro IMC communication strategy, which involved innovative KOL seeding and a successful event with over 7000 participants. Academic credentials include a Master's degree in Technical Entrepreneurship and Management from the University of Rochester, attained from 2013 to 2014, and an undergraduate degree in Mechanical Engineering from Sichuan University, completed from 2009 to 2013. Prior experience includes an internship at Nielsen in the Retailer Service Unit during the summer of 2014.
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