Sam Passmore is currently the Head of Creative at Tencent Games, where they lead the creative direction of game-related projects. Previously, they served as Creative Director at Fire Without Smoke, overseeing an array of creative outputs from trailers to lore development. Sam holds a Bachelor of Arts in Film/Cinema/Video Studies from the University of Kent and a Master's degree in Screenwriting from the University of London. Their early career included roles in quality assurance, journalism, and web content management.
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