Vicky L. is an Advanced Analytics Consultant at McKinsey & Company, specializing in ads and monetization technology, as well as AI in advertising. They previously served as a Data Scientist at McKinsey from 2018 to 2021 and worked as a Senior Data Scientist at Nielsen from 2016 to 2018. Vicky held roles as a Strategy Manager at Yum China and Tencent, with the latter continuing in a Senior Strategy Manager position in Ad Tech since 2024. Vicky earned a Master of Science from The George Washington University and an Honour Bachelor of Science from the University of Toronto.
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