Yili Char is an Associate Product Manager at Tencent since June 2025, having previously held the same title at CoinMart from February 2024 to June 2025. Yili's early experience includes a role as a Marketing Committee Member at the Asian Borrel Club and positions at Unilever and The HEINEKEN Company focusing on communications and market insights. Additionally, Yili contributed to the Malaysian Students' Council in the Netherlands as Events and Projects Lead and served as Events and Promotions Coordinator at TULU. Yili has a rich background in writing and editing through roles at Medium Magazine NL, and has experience in project management with 180Degrees Consulting Amsterdam. With academic credentials including a Master of Science in Communication Science: Persuasive Communication from the University of Amsterdam, as well as a Bachelor's degree in the same field, Yili possesses a strong foundation in communication studies.
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