Barbara Arrayales Mata

Barbara Arrayales Mata is a seasoned professional in digital marketing and strategic partnerships with extensive experience in various roles. As the Founder and Creative & Digital Marketing Specialist at Lucky Two Social since March 2025, Barbara focuses on delivering customized marketing solutions for businesses to excel in the digital space. Previously, Barbara worked at Studyportals, where roles included Team Leader and Senior Campaign Success Manager, overseeing partnerships aimed at enhancing international student recruitment in North America. Additional experience includes project management at NPF, teaching English at Rigby Idiomas S.C., and developing marketing strategies at MayanTechs. Barbara earned a Bachelor's degree in Marketing from Universidad Regiomontana between 2015 and 2018. Currently, Barbara serves as a Key Account Manager at TENco, specializing in luxury management services.