Tephra combines a consumer-focused food engagement platform with artificial intelligence algorithms to generate deep insights into consumer tastes and purchasing decisions - insights that are incredibly valuable to our business partners in the highly competitive supermarket, restaurant and online retail sector. Our artificial intelligence algorithm (which we’ve named Olly) is constantly learning from new data to generate a highly-detailed model of the human palette - what consumers like and dislike. With Olly, we’re able to generate unique taste profiles at a demographic or individual level, allowing Tephra to make informed recommendations as to what dishes a consumer will like and dislike.

We generate value for our businesses partners by providing the capability to interrogate Olly about the taste preferences of own customers, potential customers, and trends in the community.

While most of our business partners have their own highly developed analytics and data capabilities Tephra's approach provides a more detailed understanding of the consumer palette. Loyalty programs record what ingredients a consumer’s purchase. Through Olly, Tephra can explain the motivation behind purchasing decisions and in doing so provide a richer understanding of the customer.

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