Aaron Lee

Aaron Lee has extensive experience in commercial analytics and product strategy within the retail sector, holding various leadership roles at Tesco since November 2007. As Head of Price and Product Analytics, Aaron oversees price strategy and implementation across multiple categories including food and general merchandise. Previous positions include Head of Multichannel Trade Planning, where Aaron focused on trade strategy and analytics, and Head of Customer Proposition and Trade Planning, dedicated to developing impactful marketing plans. Aaron also led the team that created the award-winning hudl tablets as Head of Connected Products and has been involved in technology buying and merchandising throughout various roles. Prior to Tesco, Aaron served as Senior Category Buyer at Comet. Educational background includes time at UNSW and Scots College.