Alejandra W. is a seasoned design professional with extensive experience in product and experience design across various industries. Currently serving as a Senior Product Design Consultant at Tesco since August 2022, Alejandra previously held the role of Senior Experience Designer at Costa Coffee, where leadership in the design of digital products and collaboration on rebranding efforts were key responsibilities. Earlier experience spans multiple roles, including Senior Product Designer at Scientific Education Support, where significant advancements in healthcare-related products were achieved. Alejandra's background also includes digital design leadership at PHASE II International, as well as entrepreneurial ventures such as co-founding A Dónde Ir Con Niños and founding Taco Toons. With a Bachelor’s degree in Graphic Design from Universidad Iberoamericana and additional certifications in UX Design and Strategic Business Planning, Alejandra combines creativity with strategic insight to drive successful design initiatives.
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