Ciara Shields is currently the Innovation Trade & Activation Manager at Tesco, where they shape and enhance strategic programmes by leveraging over fifteen years of experience in retail, visual merchandising, customer insight, and team leadership. Previously, Ciara held various roles at Tesco Ireland, including Customer Range & Insight Manager and Lead Range & Insights Manager, and at Tesco, where they served as Display Manager and Global Process Manager. Their expertise in customer insights and SRM allows them to deliver comprehensive solutions from concept to execution, driving impactful initiatives and fostering internal alignment.
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