Dylan Perryman is the Lead UX Writer at Tesco, where they guide the writing team in crafting compelling user experiences for millions. With over a decade of experience as a UX writer and creative copywriter, Dylan has collaborated with prestigious agencies and brands such as Digitas and HSBC, delivering impactful projects across various media. Their background includes significant roles in both freelance and in-house positions, encompassing work in advertising, branding, and digital content. Dylan holds a First Class Bachelor of Arts degree in English Literature from Kingston University and has cultivated a strong passion for user-centric writing that enhances the customer journey.
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