Eder Tejada

Eder Tejada is an Optimisation Manager at Tesco, where they support the launch and analysis of A/B tests across web and app platforms in Central Europe and the UK. They previously worked as a Data Analyst at Avast, focusing on product and business analytics to improve customer experience metrics. Eder began their professional career in e-commerce, specializing in conversion rate optimization through A/B testing and local campaigns. They hold a Bachelor's degree in Computer Software Engineering from Czech Technical University in Prague and have also served as a CTU Ambassador for North and South America. Eder is passionate about technology and creating exceptional user experiences through data-driven insights.