Graham Smith is an experienced professional in user experience design and service design, currently serving as Service Design Lead and previously as Senior UX Designer at Tesco since August 2019. Graham has held key UX leadership roles at Experian Consumer Services and Argos, and has a strong background in UX architecture, having worked with various notable companies, including Tesco PLC, Moonfruit, and House of Fraser, where responsibilities included guiding design teams, conducting heuristic reviews, creating personas, and facilitating workshops. With a focus on enhancing customer experiences and driving product strategies, Graham's expertise spans user journey visualization, design mentoring, and stakeholder engagement. Education was completed at Croydon College from 1985 to 1987.
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