James Waddy

James Waddy is a Category Director at Tesco, leading teams in the Bakery and Dairy sectors since 2020, after a successful 16-year tenure within the company. They have developed strong commercial acumen through various buying and category management roles, managing significant sales budgets and driving category growth. Waddy is known for their passion for empowering people and building positive relationships based on trust and openness. They hold a BA in Economics and Business Management from The University of Manchester, earned in 2005.