Laura Smith is a seasoned retail professional with extensive experience at Tesco, where roles have included Assistant Brand Manager for Home, overseeing various brand strategies and product ranges, and multiple buyer positions across categories like candles and home accessories. Notable achievements include managing a significant branding redesign and executing supplier negotiations that resulted in substantial savings. Prior to Tesco, Laura held managerial positions at Dorothy Perkins and Arcadia Group, demonstrating strong leadership and operational skills that led to increased sales and team success. Laura's early career began with retail experience at Wallis Fashion and Tesco, supporting foundational customer service and operational skills. Educational qualifications include A-levels in English Language and Literature, Media Studies, Art, and Textiles from Colchester Sixth Form.
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