Peter Alderson is a seasoned Software Asset Management (SAM) expert with a strong background in licensing and software audits. They have held key positions at Oracle from 2018 to 2023, including Director of Software Investment Advisory and Principal SAM Consultant, where they assisted customers in maximizing their software investments. Currently, they serve as the Head of SAM at Tesco, following their tenure as Head of the SAM Team at Computacenter UK Ltd, where they established the SAM function. Peter's academic foundation includes a BSc in Managerial & Administrative Studies from Aston University.
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