Sam Castro is an experienced professional in the fields of analysis and optimization, currently serving as a Lead Analyst at Tesco PLC since November 2014, following progressive roles including Senior Optimisation Manager and Optimisation Manager. Prior to tenure at Tesco, Sam worked at TOPSHOP TOPMAN from September 2009 to November 2014 as the CX & Web Optimisation Lead and CRM Manager. Sam began a career at Bauer Media as a CRM Executive from May 2008 to September 2009. Educationally, Sam holds a Bachelor of Commerce (BCom) degree with a focus on Marketing, International Business, and Business Management from the University of Tasmania.
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