Sarah Bird is a Lead Buying and Merchandising Manager with over 25 years of experience in the retail sector, having worked for a FTSE 100 company. Previously, they held roles such as Online Marketing Manager and Product Manager at Dixons Carphone, and several senior positions at Tesco, including Senior Web Trading Manager and Senior Buying Manager. Sarah earned a Bachelor of Arts in Business Studies with Marketing and a Master of Science in Information Technology from the University of Teesside, along with a Diploma in Digital Marketing. They are known for their passionate leadership, strong commercial acumen, and dedication to delivering customer-centric category management.
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