I help ecom and SaaS companies increase revenue by figuring out what’s actually blocking conversion.

Most teams don’t struggle because they lack traffic or ideas.
They struggle because they’re making decisions based on assumptions instead of evidence.

My work focuses on removing that uncertainty.

That usually means:

✅ understanding how users actually behave (not how teams think they behave)
✅ validating key assumptions before scaling investment
✅ fixing tracking so decisions are based on reliable data
✅ identifying and testing the changes that directly impact revenue

I’ve spent 15+ years doing this across companies like
TomTom, Webfleet, Loop Earplugs, and Wickey.

A recent example:
I ran a 400+ participant study to validate Wickey’s US market expansion. The insights directly informed pricing, product decisions, and positioning—leading to a 14× improvement in conversion after implementation.

But the real value wasn’t just the result—it was removing guesswork from how decisions were made.

That’s what I help companies do:
stop guessing, and start making decisions that actually drive revenue.


🔹 HOW I WORK

I typically start with a focused “Conversion Reality Check” where I review:

✅ your website and funnel
✅ your tracking and data setup
✅ your key growth assumptions

You’ll get clarity on:

✅ what’s actually holding performance back
✅ what to fix first
✅ what to ignore

🔹 WHO I WORK WITH

Best fit:

✅ ecom & SaaS companies doing €1M+
✅ teams investing in growth but lacking clarity
✅ companies scaling—but unsure what’s really driving results

Not a fit:

❌ early-stage startups without traction
❌ teams looking for generic UX advice
❌ “just tweak the button colour” CRO mindset

If you’re serious about improving conversion and want clarity on what’s actually holding growth back, feel free to connect or message me.

TestedGrowth

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Teams

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TestedGrowth

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Teams

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